What is SEO? A Beginner's Guide to Search Engine Optimization
In today's digital marketplace, having a website is not enough for a successful digital strategy. To rank high on search engine results pages (SERPs) it is critical to implement an effective SEO strategy.
SEO is an acronym for Search Engine Optimization. It is a practice that boosts an organizations or brands visibility on search engines such as Google, Yahoo and Bing.
Fundamentally, SEO enhances an organization's or brands ranking on search engine among its target audience which in turn ensures organic traffic to its website and other online platforms.
How SEO Works
Have you ever wondered how SEO works?
Search engines use crawlers/ bots/ spiders to scan and consequently index web pages. When internet users perform a search on a search engine, it analyses webpages on its index based on a number of factors and generates results.
A search engines ranks the results based on degree of relevance to the key words input by the user. Thus, to rank high on SERPs a website must have an SEO strategy.
An effective SEO strategy ensures web optimization which consequently ensures the website ranks highly on SERPs.
Importance of SEO in Digital Marketing
- Increased website traffic, particularly from local searches
- High online visibility and thus brand recognition
- Improved user experience which leads to higher engagement and consequently conversions
- Competitive edge in the digital marketplace
- Enhanced alignment with modern consumer preferences and behavior
Types of SEO
Worth a minute, informative.
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