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| Local SEO| https://eveseo.blogspot.com/ |
Businesses can boost their sales by boosting local search results on search engines such as Google.
Thus, it is essential for businesses with a digital footprint to leverage local SEO to ensure high ranking on local search results and Google Maps listings.
In recent decades there have been numerous studies on local SEO that support the use of this practice to enhance online visibility especially among local communities.
What is Local SEO?
Local SEO is any practices, tactics and strategies that ensure high visibility in local searches. Fundamentally, local SEO ensure a webpage/ site ranks high in local search results.
Statistics indicate that four in five customers prefer search ads that are customized to their locality (Google).
Also, local searches are more frequent. Research by the Consumer Behavior Index (CBI) found that in the United States 80% and 32% of consumers search local businesses on a weekly and daily basis, respectively (SOCi).
Given the rising importance of local search results, webpages/ sites have to implement an effective local SEO strategy.
Importance of Local SEO in 2025
Businesses can leverage effective local SEO tactics and
strategies owing to the benefits associated with this practice.
- Penetration and rise in use of mobile devices: More than 50 percent of searches on search engines originate from mobile devices such as mobile phones and tablets. Thus, internet users frequently search for solutions on-the-go. Such users are searching for solutions in their locality.
- Rise in zero-click searches: Search engines such as Google are increasingly providing users with answers to their searches in maps and local packs. As a result, businesses can be able to achieve visibility without even website clicks.
- Dominance of Google My Business (GMB): Google Business Profile has become one of the prominent tools that ensure the success of local SEO.
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Optimization of voice search: The integration of voice
search in devices such as Siri and Alexa led to rise in use of phrases such as ‘where
is the nearest…..” or “….. near me” in search engine by users on the inter-webs.
Factors that Influence LOCAL SEO Rankings
There are a number of factors that influence ranking on local SEO results including:
- Online reviews and ratings: Good ratings and positive review lead to higher rankings on local search results. Businesses should encourage business reviews and ratings from their customers. It is also important for the business to respond to reviews and ratings from customers.
- On-page SEO with local SEO led to higher ranking on search engines
- NAP (Name, Address and phone number) consistency and
accuracy: ensure that NAP is consistent across direct directories
- Local link building ensures higher visibility among local communities
in the business locality through practices such as
- Partnership with local blogs and newspapers
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Sponsorship of local events and charities (ask for backlinks)
- Google Business Profile optimization: profiles that are
optimized rank higher on local search results. In doing so, it is important to:
- Add photos, working hours and services.
- Ensure the business is verified
- Select the correct primary and secondary categories
- Behavioral signals such as clicks, calls and directions led to higher rankings
EMPLOY THESE LOCAL SEO TACTICS TO RANK HIGH ON LOCAL SEARCH RESULTS. IF YOU NEED A CONSULTATION REACH OUT TO EVE'S SEO SOLUTION ON 0745140930
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