Types of SEO Keywords: A complete Guide for Better Rankings

SEO (Search Engine Optimization) keywords play a critical role in digital marketing. Specifically, SEO keywords help enterprises with a digital footprint to drive organic traffic to their websites/ pages.

 

Thus, it is crucial for digital marketers/ SEO writers to understand the different types of SEO keywords. 

 

Types of Keywords| https://eveseo.blogspot.com/

 

This article provides a guide on the key types of SEO keywords that websites/ pages should leverage to achieve better rankings on search engines. 

 

SEO Keywords: What are they?

SEO keywords are phrases or cluster of words that users key into search engines when looking for information.

 

Using keywords enables search engines to understand a webpage/ site content thus matching it with queries by users.

SEO keywords: Why they Matter

1. They reveal users search intent
2. They drive traffic to a webpage/ site that converts

 

Types of SEO Keywords

The different types of SEO keywords include:

1. Short-tail Keywords: They are basically one to two broad search terms. Examples of short-tail keywords is ‘SEO Tools’ The use of short-tail keywords is to achieve high traffic and high competition. The objective of short-tail keywords is building awareness and homepage targeting.
2. Long-tail Keywords: They are three or more specific phrases. Examples of long-tail keywords is ‘SEO Tools: A guide for better rankings on SERPs’. The use of short-tail keywords is to achieve lower traffic and higher conversion. Thus, long-tail keywords are feasible for blogs, e-commerce product pages and niche sites.
3. Branded Keywords: They are keywords that include a brand name. Examples of branded keywords is ‘‘Nike Shoes’. This key word is mostly used to capture users’ attention and build awareness. The goal of branded keywords is brand campaigns and reputation management.
4. Non-branded Keywords: They are keywords that align with general search queries. Examples of non-branded keywords is ‘Best coffee brands’. This key word is mostly used for new user acquisition. Non-branded keywords are feasible for comparison pages and top-of-the funnel blog posts.
5. Informational Keywords: This type of SEO keywords comprises of phrases of cluster of words that comprise of information that users are searching for. Examples of informational keywords is ‘How to lose weight around the belly’. They are feasible for blog content and FAQs. The goal of the informational keywords is to build authority, educate and target featured snippets.
6. Transactional/ commercial Keywords:  They are keywords that align with users’ buying intent. Examples of transactional/ commercial keywords is ‘Best SEO tools for small and medium enterprises. They are feasible for product/ service pages. The goal of transactional/ commercial keywords is to convert visitors/ leads to customers.
7. Geo-targeted Keywords: These are location-based keywords. Examples of geo-targeted keywords is ‘Best Restaurants in Nairobi’.  ‘They are feasible for local SEO and Google Business Profile (GBP). The goal of geo-targeted keywords is to create local traffic and consequently leads among local consumers.
8. Navigational Keywords: These are keywords whose intent is to direct users to a specific website/ page. Examples of navigational keywords is ‘Facebook Login’ and ‘YouTube Studio’.  Thus, these keywords are feasible for branded or transactional search intent. The goal of these key words is to achieve better rankings on search engines and higher conversations

Reach out to Eve's SEO Solution on 0745140930 for a consultation on how to use SEO keywords  to achieve better ranking for your website/ page TODAY!!