Beyond Ads and Posts: Why SEO Is the Unsung Hero of Digital Marketing

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In today’s digital age, it is easy to assume that the success of digital marketing is pegged on paid ads coupled with attention grabbing posts. 

While recent social media and viral content trends play a critical role in the success of any digital marketing strategy, often times there is a silent powerhouse that is vital for driving long term growth, building organic traffic and brand trust- Search Engine Optimization (SEO). 

 

This article highlights reasons why SEO is an essential component of an effective digital marketing strategy. 

Reasons Why SEO Is the Unsung Hero of Digital Marketing

• SEO Build Organic and Sustainable Traffic: Unlike paid adverts which require a significant financial investment to deliver results, SEO provides long-term results after content is published. Basically, an effective SEO strategy coupled with use of relevant keywords that align with users search intent, delivers steady traffic over time. Therefore, optimized blog content and posts can help a webpage/ site to achieve high ranking on search engines organically in the long-term. 
•  SEO is a Leading Source of Traffic: Fundamentally, online users rely on search engines when searching for information. While paid advertisements may across the internet targeting specific audiences, often times it is ignored because users perceive it as a disruption to their online experience. This is where SEO becomes essential; it ensures visibility in search engine results pages (SERPs) users actively looking for specific information about products, brands or answers to a query. 
• SEO Builds Credibility and Trust: Search engines such as Google rank webpages and sites that demonstrate E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) high on SERPS. Therefore, users perceive sites and webpages that rank high on SERPs as trustworthy and credible. Webpages/ sites can leverage SEO strategies such as quality and unique content, link building and page structure to rank high on SERPs which exemplifies trust and credibility. 
• SEO Enhances User Experience (UX): An SEO strategy integrates different components such mobile responsiveness, fast loading, a clear site structure, unique and engaging content that optimizes users’ experience. Fundamentally, SEO ensures that users enjoy their experience in turn increases their probability of converting. 
• SEO Supports Other Digital Marketing Initiatives: Basically,  digital marketing campaigns such as social media marketing and paid advertisements create awareness but ultimately redirects the target audience to an organizations website. SEO ensures that the website is optimized thus increasing the probability of converting any traffic from other sources. As thus, other digital marketing campaigns may create a buzz but ultimately SEO is responsible for converting visitors into sales. 
• Local SEO ensures high visibility in your locality: Local SEO ensures high visibility in a given geographic region. Local SEO strategies such Google Business Profile (GBP) and location based keywords ensure visibility among local customers in a specific location which helps to drive local traffic and in-turn convert local customers. 
• SEO Provides Data and Actionable Insights: SEO can leverage tools such SEMrush, Ahrefs and Google Search Console to gain insight into users search intent and search patterns. In doing so, a website/ webpage can be able to refine its SEO strategy and in turn build organic and sustainable traffic. 

Want to build a winning SEO strategy? Book a consultation on Eve's SEO Solution on 0745140930 TODAY!!