SEO: RANK #1 ON GOOGLE

RANK #1 ON GOOGLE

There is voluminous content of SEO (Search Engine Optimization) best practices on the inter-webs that digital enterprises can leverage. However, in most instances such content will not help most digital business new to SEO rank highly on Google and other search engines. 

 

There are steps that steps that digital businesses can follow to ensure they rank #1 on Google. 

 

 

STEP 1: Find Five Key Words

Fundamentally, SEO is all about key words. Therefore, when creating content for your website it is critical to find FIVE (5) competitive key words.

 

There are a number of tools that help in finding competitive key words that users search for including google auto complete and exploding topics

 

Google auto complete provide key words trending among users in a industry or a given subject/ topic. Initially, Google auto complete provides competitive key words that established sites use to ensure their visibility among their target audience. 

 

Competitive key words are not feasible for new sites because they do not have the authority that bigger websites have established.  Therefore, sites new to SEO should use long tail key words because they are less competitive thus will provide high ranking among users SERPS (Search Engine Results Pages). 

 

To confirm feasibility of key words beginners can scroll down to the related searches that shows key words directly related to your

 

Another tool that beginners in SEO can use to find key words is websites such exploding topics. Exploding topics enables sites to find less competitive key words trending among users. Using such key words provides beginners with higher ranking. 

 

STEP 2: Create Intriguing and Unique Content

After identifying five key words, it is critical for beginners in SEO to create content around them. Effective SEO content should be based on a number of factors including:

• Users search intent such browse or purchase

• Unique and intriguing content that stands out

 

STEP 3: Optimize Content for SEO

SEO optimized content should be intriguing, original and easy to read. Also, the content should align with users search intent and incorporates key words. 

 

The content should contain key words in the title, the first 100 words and consequently a few times throughout the content.in doing so, the website will be able rank first or highly on users SERPs.

 

STEP 4: Optimize Content for User Experience

Fundamentally, search engines such as Google rank content based on the extent that it makes users happy. In doing so, users have to be able to find information with ease. 

 

Google measures user experience based on time they spend on a website.

 

Websites that receive traffic from Google and are able capture the attention of users receive higher ranking on Google.

 

STEP 5: Build Back Links

Google uses backlinks to determine trustworthy and authoritative websites. There are strategies that websites that are beginners in SEO can use to build back links. These include:

 

§  Creating content that is link-worthy

§  Guest blogging

§  Broken link building

§  Relationship building in a specific niche

§  Skyscraper technique