ON-PAGE SEO
What is On-page SEO?
On-page SEO/ On-site SEO (Search engine optimization) is a practice that enables webpages
to optimize their content for users and search engines. This practice enables sites
to rank high on Search Engine Results Page (SERP).
On-page SEO involves optimizing sites for search intent. It involves the creation and optimizing HTML tags such as titles and meta descriptions.
Importance of On-Page SEO
There are a number of reasons why digital businesses should master effective on-page SEO practices. These include:
- Higher ranking on search engines
- Improve site visibility among users
- Increases organic traffic to a webpage
- Enhances user experience significantly
On-page SEO and the 3Cs of Search Intent
Traditionally, on-page SEO involved stuffing key words throughout webpage. In recent times, there has been a shift. The goal of on-page SEO today is to optimize pages for users search intent. In doing so, webpages should use the 3Cs of search intent.To satisfy users search intent, web pages should use these 3Cs.
Content Type: The content on webpages needs to align with what users need. Users on the inter webs may be searching for information. Also, users may browse with the intention of making a purchase/ transactional purpose.
Other reasons why users may browse the web is for commercial (compare product/ brand information) and navigation (to get to a specific webpage) purposes.
Content Format: Content on webpages use different formats including how to, beginner’s guide or listicle. The format that a webpage uses should ensure readability for its target audience.
Content Angle: the content angle that web pages use should contain a unique selling proposition (USP) for its target audience.
Best practices for On-page SEO
§ Add external links: To ensure your webpage is optimized it is important to add external links. External links link your webpage content to authoritative sources thus boosting its credibility.
§ Add internal links: Internal links involves linking content to other relevant pages on the site.
§ Incorporate and optimize images: The images incorporate on a webpage should be optimized using descriptive file names and text that includes key words.
§ Optimize URLs: Content on a webpage should include keyword-focused, short and descriptive URLs.
§ Place keywords strategically within the content: the content on a webpage should contain key words that are strategically placed. The key words should be incorporates in H1, H2 and H3 headings. Also, the keywords should be incorporated in the first a hundred words, in image alt text and meta descriptions.
§ Use click-worthy meta descriptions: The meta-descriptions should be engaging, however, it should contain less than 160 characters. It is also important to incorporate the main key words and a call to action (CTA).
§ Use headings and subheadings to structure your page: heading and subheading enhance readability of content on a webpage.
§ Use keyword-rich title tags: Keyword-rich tags should be incorporated at the top of the webpage.
§ Write original and unique content that aligns with users search intent: The content should not be duplicated. It must also align with the search intent of the target audience for the webpage.
Want to boost your webpage ranking on search engines? Follow these on-page SEO best practices TODAY!
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