ADVANCED SEO: STRATEGIES TO DOMINATE GOOGLE RANKINGS IN 2025

Advanced SEO| https://eveseo.blogspot.com/

 

Are you wondering what is advanced SEO? This article provides insight on this SEO practice and strategies that you can use to implement it. 
 

What is Advanced SEO?

In today’s highly competitive digital marketplace, traditional search engine optimization (SEO strategies and practices are not effective in ensuring high ranking on search engine result pages (SERPS). 
 

The shifting dynamics in the digital marketplace necessitates the adaption of advanced SEO strategies. Fundamentally, advanced SEO strategies go beyond traditional on-page practices and keyword usage. It involves strategies such as user-focused techniques, technical improvements and semantic optimization. 

Advanced SEO Strategies

• Semantic SEO: Search engines such as Google has shifted to natural language processing (NLP) to understand the context of content. While previously keywords were pivotal in search engine rankings, the shift to NLP necessitates a shift to semantic SEO. In doing so, sites/ webpages should: 
• Use tools such as Surfer SEO, Google NLP API an InLinks
• Cover related subtopics and integrate internal links in content to create authority
• Focus on a topic in entirety rather than just individual keywords
• Technical SEO Optimization: Technical SEO pertains to a website’s infrastructure; it helps search engines crawl, render and index pages more effectively. As a result, Technical SEO ensures that content of a site/ webpage is mobile friendly, accessible, fast and secure which are critical for high rankings and optimal user experience. The practices a webpage/ site can use to ensure technical SEO optimization include:
• Improve website crawlability 
• Optimize URL hierarchy and site structure
• Boost core web vital and site speed
• Implement mobile-first optimization
• Secure the web page/ site with HTTPS
• Fix crawl errors and broken links
• Use canonical tags correctly
• Use Structured Data:  Search engines such Google use schema types such as articles, product details, FAQs to understand content. Thus, it is important to structure data using this schema types to ensure Google and other search engines understand the content on a webpage/ site. 
• Optimize for voice and mobile search: there has been rapid growth in mobile and voice search. Thus, it is important to optimize the website and content for voice and mobile search. Techniques that optimize for mobile and voice search include:
• Use a design that ensures mobile usability
• Use conversational and short sentences for voice optimization 
• Minimize or eliminate intrusive popups
• Use long-tail or question-based SEO 
• Build authoritative back links with digital PR: Traditional link build is less effective therefore sites and web pages have to earn back links through value and authority. Tactics that sites and webpages can employ to build back links in today's digital space include:
• Publish original statistics and research
• Use HARO (Help a Reporter Out) for media links
• Create interactive tools and data driven campaigns that inspires others to link
• Advanced internal linking strategy: Effective internal linking facilitates crawlability, keeps users engaged and distributes authority. Tactics that facilitate internal linking include:
• Build topic clusters where you have sub-articles that link back to the main page
• Use descriptive anchor text ( avoid ‘click here’)
• Combat content decay: in most instances old content loses rankings owing to outdated information and rising competition. The tactics that sites/ webpages can use to combat content decay include: 
• Use Ah-refs or Google Search Console to identify decaying posts
• Update statistics, add internal links and improve formatting
• Republish posts with a new date 
  

    

  Are you ready to improve your ranking on Google? Use  the aforementioned checklist or book a consultation at Eve SEO Solution on 0745140930 TODAY!!.