SEO CONTENT ISSUES AND HOW TO FIX THEM: A COMPLETE GUIDE

SEO CONTENT|https://eveseo.blogspot.com/ 

 

The digital market place is highly competitive, thus, even high-quality content without an effective search engine optimization (SEO) strategy can led to content-related issues. 

 

Content-related issues impede a sites/ webpage ability to achieve organic traffic, visibility and consequently low conversion rates. 

 

This article highlights key SEO content problems and how to fix them. 

 

SEO Content Problems and Solutions

There are a number of SEO content issues that sites/ webpage should avoid to rank high on SERP (Search Engine Result Page). These issues include:

Duplicate content: content that is not unique or original dilutes the authority of a webpage. Basically, duplicate content does not offer any value to users and search engines. 

 

Duplicate content| https://eveseo.blogspot.com/

 

Solution

• Use tools to check originality of content before publishing/ posting. 
• Ensure articles comprise 500 or more original content 

Misalignment with users search intent: content that does not align with the search intent of the sites/ webpage target audience on the interwebs affects its ranking significantly. Fundamentally, mismatched or misaligned content simply does not rank or convert. 

Solution

• Gain insight into users search intent: it is critical for any web page/ site to understand the search intent. Users’ search intent varies from transactional, information search, navigational and commercial. 
• Use SERP analysis to gain insight into users search intent.
• Align content with users search intent. 

Poor or missing meta description and title tags: UN-optimized and missing meta descriptions and title tags lead to low click through rates (CRT) which in turn reduces visibility on search engines.
Solution

• Use keyword-rich title tags (ensure they are less than 60 characters)
• Use unique meta tags on each page
• Write meta descriptions that highlight value and include a CTA (call-to-action) (the CTA should be less than 160 characters)

Weak internal linking: content with weak internal linking makes it difficult for search engine to crawl and understanding the sites/ web page structure. This problem limits page authority distribution significantly. 
 
Solution

• Link related content together naturally
• Ensure every page has links to and from other pages on your site
• Use descriptive anchor text

Outdated content: SEO content that is outdated, contains irrelevant references and contains broken links has negative impact on a sites/ webpage rankings and credibility. 
Solution

• Audit SEO content every 3-6 months to ensures that its up-to-date
• Update all facts on a webpage, fix broken links and add data and images
• Refresh old posts with current practices

Poor content structure: content with unclear headings, lack visual hierarchy and contains long paragraphs often reduces readability. 
Solution

• Ensure that content contains keyword-rich headings (H1, H2, H3) and is clear
• Use short paragraphs
• Use bold text, numbered lists and bullet points
• Add images, videos and info-graphics to enhance users’ engagement with content

To ensure high visibility avoid the aforementioned SEO content issues by implementing the suggested solution. For a consultation reach out to Eve’s SEO Solutions on 0745140930